Over at trafik grafik we had a unique opportunity to create an animated sequence for a music video.
Up until now, production company "The apPartyment" ("we take partying seriously") shot lot's of music videos, mostly for deejays and festivals capturing emotions an atmospheres on the go. Now, they wanted to go a little more narrative and suggested to open this clip with a Stop-Motion sequence. "Ok, we said, let's do this" not really knowing where this would lead us...
Back at the studio we're still in awe on the high level of views this video has reached in such a short period of time. The reactions are positive so, to be continued? ;)
Although the eyes and arms were suggested during the very first brainstorm, the idea was abandoned. "Just stick with the bottles."
The 2D elements were added by the directors afterwards, us not knowing... At first, we were surprised but it seems to work fine though. It helps to draw attention to the main character and stress his intentions.