Agency: Secret Weapon Marketing (Santa Monica, CA)
Creative Director: Rick Sittig
Associate Creative Directors: Leah Dieterich & Reece Hoverkamp
Managing Director: Patrick Adams
Agency Producer: Randy Zook
Management Supervisor: Brock Anderson
Senior Account Executive: Saro Karagueuzian
Art Directors: Neil Desai, Brynn Malek, Janete Chun, Jaime Villalva
Copywriters: Brian Hallisey, Kathryn McFarlane, Sarah Weigl
Production Company: ShadowMachine (Los Angeles, CA)
Executive Producers: Alex Bulkley & Corey Campodonico
Director: Jed Hathaway
Head of Production/Line Producer: Victoria Howard
Production Manager: Jessica Wotherspoon
Production Coordinator: Jordan Struble
Director of Photography: Mark Eifert
Gaffer: Jean Margeret Thomas
Assistant Camera: Carl Helder
Key Grip: Drex Reed
Animation Director: Webster Colcord
Animator: Cean Huckabay
Assistant Animator: Nicole Emmons
Animation Assistants: Kangmin Kim, Adina Cohen
Storyboard Artists: Peter Keahey, Tom Borowski
Character Designer: Dave Tuber
Lead Character Fabricator: Rob Ronning
Character Fabricators: Sarah Brown, Julia Rosner, Elizabeth McMahill, Jessica Dalva
Character Sculptor: Michael Murnane
Costume Designer: Jeanette Baity
Costume Fabricator: Jocelyn Lynch
Costume Fabricator: Jennifer Fournier
Production Designer: Adam Lawrence
Art Director: Jed Voltz
Shop Supervisor: John Uttenrither
Prop Fabricator: Victoria Cloyes
Art PA/Shopper: Lindsey Sulski
VFX Supevisor: LaRy Ho
VFX: Andrew Racho, Natalie James
Editors: Matt Mariska & Garret Elkins
On-Line Editor/Final VFX: Mitch Gardiner (Stitch)
Editorial EP: Chris Girard (Stitch)
Colorist: Dave Hussey (Company 3)

Comment by Hersh Rephun on December 2, 2013 at 11:36am

Here's a great interview with Jed going behind the scenes of this project on Jordan Brady's 'Respect the Process' podcast

Comment by gustavo arteaga on December 2, 2013 at 1:59pm

Wow. I'd never guess it'd take an army to produce this charming sequence. Talk about the corporate way of wasting resources. From puppets to finished product many on this site could've done it single handed. I guess Honda is missing a trick here!

Comment by Hersh Rephun on December 2, 2013 at 2:45pm

Hi Gustavo! I think any corporation would be into saving money. If this campaign was really a one-man job, we should share some examples on this forum - or better yet, have someone recreate a little of it. I think it's more complicated but let's see!

Comment by gustavo arteaga on December 2, 2013 at 3:40pm

Come on. Two puppets, one set, It isn't more complicated. Recreate a little is what this ad has done already taking its cues from the work of far smaller ventures which accounts for most of its charm. As to the manufacture of a hole campaign as opposed to this single example, yes. It takes an army. Apologies for not having made the distinction. 

Comment by Hersh Rephun on December 2, 2013 at 3:43pm

No worries, thanks for that distinction... personally I do most of my work in front of the camera, or doing voices (though not here), so I only have experience accomplishing one small part of a much bigger effort! I do know the synergy and melding of talents have a lot to do with the success of a piece like this.

Comment by StopmoNick on December 2, 2013 at 4:10pm

Yes, I could easily imagine someone like Randy Boyum doing all the visuals single handed.  (Or Webster Colcord, who was animation director, if he took it on as a solo job.)  If I had the gig, I would usually do everything except directing and recording the voices and other audio.

But it does take more time for one person -  not man-hours, but elapsed time from being the green light to delivering the final cut.  While you are making puppets you aren't building sets or sewing costumes or animating.  Often the agencies and clients commissioning commercial jobs take ages to decide what they want, then suddenly time is up and they want it in a huge hurry because they spent so long discussing it with that huge army of ad agency hangers-on (and lets face it, they need the work to pay off their Porsches) over long liquid lunches.   So a crew of puppetmakers and setbuilders would make sense so it can all be happening at the same time.  If it is made at a facility like Shadow Machine, you would use the people you have there, not just get one person to do it.

Once you get it in the studio, I know it is pretty normal to have a DoP to set up the lighting,  even on low budget shorts, though I see that as part of making the pictures and have always done that myself.  Normally there is nobody there but the animator for the hours it takes to do each shot.  Sometimes there is work for an assistant or second animator with complicated shots.  And in post production, at the ABC I had an offline editor, who cut it together pretty much as I shot it (with a choice of 3 or frames as a cutting point), followed by the online edit, and the sound department looked after the sound fx, foley, voice recording, and final mix.  A composer would produce the music and bring it to the sound dept. There would have been a credit for the colourist too.

Strange, there are no audio credits there.  No music, voice actors, sound fx, audio mix - so they must have been given the sound track to start with, just as I would be.

Looking at the list -  at the ABC as Producer/Director (and animator, designer, modelmaker, DoP), 31 of those credits would have been me!  Though there wouldn't be anywhere near that many, since there would be one animator, not 5, and no assistants in other areas.  (And  I didn't want to do a Marv Newland/Bambi Meets Godzilla!)  11 of those roles would be done by others, though again, not by that many people - an executive producer, a production manager (co-ordinator, accountant) and a production company, so 3 credits probably, and they would be working on several other productions at the same time.  

Working on my own independent shorts, pretty well all of those are me, and I'm sure that is true for most of us!

Comment by StopmoNick on December 2, 2013 at 4:12pm

2nd paragraph, "...from being given the green light..." - can't go back and edit a post in the Photo or Video sections.

Comment by Sean Duran on December 2, 2013 at 5:41pm

What do you think their budget was for these commercials?

Comment by Eric Scott on December 2, 2013 at 7:53pm
I recognize Webster Colcord as Animation Director. He used to frequent the forum here years ago.
Comment by grecodan on December 3, 2013 at 10:14am

@ Nick:  I thought this was Randy Boyum's work when I first saw it. 

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